What Do We Do About the Hate Mongers?

Bob Herbert in the NY Times points out that we shouldn't ignore the hate speech that's going on, especially in the wake of these killings in the name of extremist right wing ideals. He focuses on the NRA and the Holocaust Museum shooting, but I saw more than one article in mainstream sources that minimized the killing of the doctor in Kansas and played up "how many lives he took" and how it's good that his clinic is closing, not to be reopened. If that's not condoning (and encouraging) that behavior, I don't know what is.